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View topic - Regional Marketing and Sales of Victor • The Talking Machine Forum — For All Antique Phonographs & Recordings

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 Post subject: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 4:54 pm 
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Victor V
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Joined: Sat Nov 19, 2011 12:23 am
Posts: 2473
Location: NW Indiana B-19;VV-IV; VV-VI;VV-XVI; Edison Home B; Amberola 30; Col. BK; Magnola;
Has anyone else noticed that Victor Machines seem to show up more on the East coast such as New York, New Jersey and the New England states? It seems that independent companies dominated the market in the Midwest . Most of the machines sold in the Midwest were made by companies in Chicago and small cities and towns in Illinois and Iowa and Michigan.


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 Post subject: Re: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 5:22 pm 
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Victor III
Joined: Fri May 26, 2017 10:15 pm
Posts: 605
Location: The one and only member near Omaha, Nebraska
Explains why I have a harder time finding machines I want here in Nebraska. :lol:


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 Post subject: Re: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 6:34 pm 
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Victor O
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Joined: Mon Jan 01, 2018 11:46 pm
Posts: 84
Location: Minneapolis, MN
I live in Minneapolis and can indeed attest to this. This is not to say that Victor products DON'T show up here commonly (they definitely do), but I also come across dozens more "off-brand" and unusual machines out here than I do when I am vacationing on the East coast or down South. In addition, I usually come across more desirable machines (by modern collector standards) out East than anywhere else - both my Victor 0 and VV 1-90 were originally owned by families in New York and Pennsylvania, and I have only met one collector with a Credenza model out here compared with four during my time in Maine!


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 Post subject: Re: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 6:50 pm 
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Victor III
Joined: Fri May 26, 2017 10:15 pm
Posts: 605
Location: The one and only member near Omaha, Nebraska
And when I find a Victor machine around here it’s never anything above a XIV. I still have not seen a Credenza in person or even an outside horn machine! I’m lucky to even have my VV 8-4! But 10-50s, XVIIs, Credenzas, VTLAs, ect forget about it!


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 Post subject: Re: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 7:50 pm 
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Victor I
Joined: Sat Feb 25, 2017 11:21 am
Posts: 164
The same is true of vintage and antique cars. There were far more on the east coast that early collectors got cheap back in the 40s through 60s. There was more concentration of wealth on the east at the turn of the last century so more people bought more cars and phonographs and other luxury items.


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 Post subject: Re: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 7:52 pm 
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Victor V
Joined: Tue Jan 21, 2014 12:55 am
Posts: 2444
Location: Eugene/ Springfield Oregon USA
"He who dies with the most shellac wins"- some nutty record geek


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 Post subject: Re: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 8:33 pm 
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Victor VI
Joined: Tue Mar 23, 2010 7:00 pm
Posts: 3711
Location: Western, WA State
The big cities on the West Coast had Victor dealerships. A big dealership is Sherman & Clay, in Seattle, Spokane, Tacoma and Portland OR and others. I have quite a few machines and ephemera with their logo. Victor seemed to concentrate in the big cities for their sales.
Harvey Kravitz


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 Post subject: Re: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 8:52 pm 
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Victor III
Joined: Thu Sep 25, 2014 4:25 pm
Posts: 694
Location: North Central Iowa


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 Post subject: Re: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 10:12 pm 
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Victor II
Joined: Mon Dec 30, 2013 2:46 pm
Posts: 269
Location: Baltimore, MD
Victor machines can show up anywhere, but I've noticed that most of them tend to be concentrated around major metro areas. Which makes sense, because I don't think there were near as many Victor dealers in rural areas.

Columbia seemed to sell more machines in rural areas and smaller towns, though they turn up in cities as well. The ones that seem to be more heavily concentrated in rural areas are the machines from the mail-order houses such as Silvertone or Cecilian.


The so-called "off brands" are all over the place. It seemed like many of these tended to be more heavily marketed within a couple hundred miles of where they were manufactured. There are exceptions of course. There was a rather prolific Cheney dealer here in Baltimore around 1920.

I may be considered blasphemous, but many Victor machines get boring to me after a while. How many VV-XIs do you have to find before you tire of them?


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 Post subject: Re: Regional Marketing and Sales of Victor
PostPosted: Thu Jan 10, 2019 10:15 pm 
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Victor O
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Joined: Sat Nov 17, 2018 3:42 pm
Posts: 88
Location: Illinois
Good point. It makes sense that the logistics were more regional back then.


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