The Talking Machine Forum — For All Antique Phonographs & Recordings

No. You posted one of the earliest NATIONAL advertisements for the Panatrope, which, by the way already had a name- "Panatrope". The new, nameless machine mentioned in the contest was what would later be called the "Prismatone" and later still called "Panatrope- Exponential Type", Brunswick's answer to the mechanical zorthophonic Victrola.

While there were no national advertisements for the new all-electric Panatrope models there are a number of dealer advertisements in the local newspapers in New York ( that well-known December 1925 Aeolian advertisement), Puttsbypurg, Cleveland, St Louis and Detroit which picture the earliest of the all-electric machines and promote them as something quite new.

I suspect that the Radio Corporation was not able to supply the necessary electrical equipment in sufficient quantities for a general roll-out of the all-electronic machines before the late summer of 1926. Note, too, that deliveries of the 104 loudspeaker were pretty spotty until the 1926 Christmas season.

Right, as the ad says the contest was running August 14 - December 15, and this was the November 1926 issue of NG.

I wonder where in Puttsbypurg they were selling the zorthophonic Victrola?

"Prismatone" must have been a weak name, because I can find references in newspapers only in 1927.

Now THAT is interesting. I've been researching Albany's phono business history for a couple of years on and off and I've never seen reference to Cluett's being on Broadway, that couldn't have lasted long. I'm adding this to my research folder and I'll be looking into that more. Brunswick stuff rarely turns up around here, this was truly a Victor city, there were as many as eight Victor dealers in just a small area and just one Columbia and Edison dealer.

Sean

Henry wrote:Right, as the ad says the contest was running August 14 - December 15, and this was the November 1926 issue of NG.

I wonder where in Puttsbypurg they were selling the zorthophonic Victrola?

In any town with IPads.