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Here is an interesting EMG sales booklet---possibly about 1936 ?

Please click on the image to enlarge.

The last three pages.........

........and the envelope in which it was sent............

This stamp design/colour was issued from 1934 to 1936 which assists dating the publication. The frank mark is for 10th November 193?---has to be either 1934 or 1935. King George V died 20th January 1936.

Great find, quite instructive!

emgcr wrote:........and the envelope in which it was sent............

This stamp design/colour was issued from 1934 to 1936 which assists dating the publication. The frank mark is for 10th November 193?---has to be either 1934 or 1935. King George V died 20th January 1936.

The basic 1 1/2d rate was in effect from 1922 to 1940 according to postalheritage.org.uk, so they certainly could have been using up old stamps after 1935.

Lovely booklet! Thanks for posting!

I am told the darker red was only current from 1934 to 1936. I take your point that an older stamp could have been used at a later date but I should have thought the chances are that it was current ? Many thanks for your comments.

Great to see this booklet, many thanks for posting it. It is interesting to see the soundbox tuning service described (on photo 8) as ensuring your soundbox remains at concert pitch....certainly the quality of reproduction can be tuned but pitch would surely only be affected by varying the turntable speed?

Many thanks for posting this! I've seen images of the booklet before, but never at such good resolution, and to see the original envelope (and what it tells us) is fabulous.

Loudbass wrote:Great to see this booklet, many thanks for posting it. It is interesting to see the soundbox tuning service described (on photo 8) as ensuring your soundbox remains at concert pitch....certainly the quality of reproduction can be tuned but pitch would surely only be affected by varying the turntable speed?

Ha, I noticed that too, splendidly daft! Even after the departure of Ginn himself, the penchant for colourful and exaggerated sales patter seems to have endured...

Loudbass wrote:Great to see this booklet, many thanks for posting it. It is interesting to see the soundbox tuning service described (on photo 8) as ensuring your soundbox remains at concert pitch....certainly the quality of reproduction can be tuned but pitch would surely only be affected by varying the turntable speed?

"Concert Pitch" is most probably being used as a metaphor for being in optimum working order - when we say someone is "Tightly Wound" we do not really mean a crank handle has been applied to him.

Very interesting Graham. The gentlemanly tone of the language, with its full sentences and what would now be seen as "formal" style, is so redolent of a whole existence and approach to life that was the backdrop and spawning ground of these fascinating gramophones.

Thanks for uploading this.