This is really funny , searching for this after I listed gets an AI response immediately and seems to be based mostly on my posting
AI Overview
The poster titled "His Master's Choice," a c. 1980s veterinary promotional item by Smith & Nephew Ltd, appears to be an extremely rare and specialized collectible. No specific information regarding its image content, product promoted, or market value was found in the search results.
The name is a play on the well-known "His Master's Voice" (HMV) trademark, which depicts a dog (Nipper) listening to a gramophone. It is highly likely the poster features a similar animal theme, perhaps with a humorous or veterinary twist related to a specific Smith & Nephew product.
Value and Rarity
Rarity: The lack of search results for this specific poster suggests it was produced in very limited quantities as a niche promotional item for the veterinary trade, likely not intended for general public sale. This makes it a rare item.
Value: Because of the rarity and specialized nature, its value is difficult to determine without auction records. The value would depend heavily on:
Condition: Excellent condition increases value significantly.
Image/Subject Matter: A humorous or visually appealing image may be more desirable to collectors.
Collector Interest: Its primary appeal would likely be to collectors of veterinary memorabilia, vintage advertising, or Smith & Nephew history.
Authenticity: Ensuring it is an original print and not a reproduction is crucial.
To Determine Value
For an accurate valuation, it is recommended to:
Consult Specialists: Reach out to experts or auction houses that deal with vintage advertising, medical, or veterinary memorabilia.
Monitor Auctions: Check online marketplaces like eBay and specialist auction sites using varied search terms to see if similar items are listed or have sold.
Get an Appraisal: Have the item professionally appraised by a certified expert.