Thank you all for your generous and expert help ! ! !
Here are some pictures suggested earlier...
The Whole Thing!
Loosened the carriage clamp post (silver top-left) and twisted the carriage w.r.t. the half-nut mount (bottom-left)
Final Up (Change Record) position
Final Down (Play) position
Damaged threads at far right end of feed screw
I straightened the half-but spring bar (some one had bent it last night!)
I backed off the spring bar tension set screw.
I aligned the half-nut spring bar so threads on half-nut and threads on feed screw are parallel (by feel).
(As above) I twisted the half-nut mount w.r.t. the carriage so half-nut tensions its spring bar by about ⅛" when Down.
Oiled with motor oil (synthetic).
It's working right now - played one record all the way through - but seems right on the edge.
(I think I'll try a new half-nut? Where does one find those "really inexpensive" things?)
Thanks for reading all way down here!
-Michael