Print media: share your catalogues and advertising!

[MordEth]

Aaron had scanned this catalogue page, from which he had asked me to make his avatar, and I wanted to share it in its full size, as well as a larger cut-out of it.

Here is the original page:

(Click on the image above or this link for a larger JPEG [428 kb] of it.)

And here is the cut out transparency of it:

[url=ttp://img.talkingmachine.info/transparencies/print/man_with_horn-549x1177-aaron.png][/url]

(Click on the image above or [url=ttp://img.talkingmachine.info/transparencies/print/man_with_horn-549x1177-aaron.png]this link[/url] for a 549 x 1177 pixel PNG [601 kb] of it.)

For once, my linked images are pretty small in terms of file-size.

Stay tuned for more advertising and catalogue images; I have a few more that I wish to share, and please share your images as well.

— MordEth

[Aaron]

Thanks again for the avatar Dave!

Also if anyone wants a picture of a phono/atachment i have a whole Hawthorne&Sheble catalogue(which this picture for my avatar came from) that i could scan more things out of.

Bests,
Aaron

[MordEth]

Aaron,

Out of curiosity—how many pages is the catalogue, and is it just horns and attachments, or do they show other things as well?

Also—does anyone have a horn that is this size?

— MordEth

[Aaron]

It has 48 pages if i remember correctly.And it has everything that H&S sold.Machines,attachments,horns,cabinates,and i think even some exersize equipment.

And so far to my knowledge only one horn was made.And it is pictured in one of George's book.But to this day no body has found that one(or any others if they were even made). The bigest one i know of is 66 inches long and is owned by Mr.Victor.(his link is in the link section) And he even has the leather carrying case for it! I want that horn and the 9ft horn so bad!!!!!!!!!!!!!!!!!!!!!!!

Aaron

[MordEth]

Aaron,

If you’d be interested in scanning more of the pages, I’d be interested in seeing them/working with them.

...now if I could figure out if I still have that giant Victor print ad that I scanned for John (in two pieces—it was too big for my scanner), I’ll try to get that up as soon as possible.

— MordEth

[MordEth]

This wasn’t the image for which I was looking, but I wanted to share it, as well:

(Click on the image above or this link for a 300 DPI print-quality JPEG [4.1 MB].)

Here is the text from the image above:

PUBLIC approval follows artistic leadership. The Victrola stands alone. The great artists who make records for it have by that simple fact given it the only sanction which really counts for a musical instrument.

Victrolas $25 to $1500.

Victrola

REG U.S. PAT. OFF.

Victor Talking Machine Co., Camden, N.J.

“His Master’s Voice”

REG U.S. PAT. OFF.

This trademark and the trademarked word “Victrola” identify all our products. Look under the lid! Look on the label!

VICTOR TALKING MACHINE CO., Camden, N.J.

Stay tuned for more.

— MordEth

[Fredrik]

Here's an ad I posted on the old board. It's for "Husbondens röst", i.e. the Swedish name för His Master's Voice, and features Sir Edward Elgar. It was published in the weekly magazine Hemmets Journal (Journal of the home) in 1930.

The headline translates "Have you heard the instrument that great musicians chose?".

Fredrik

[Lenoirstreetguy]

Frederik , I love that Elgar ad! I've never seen that pic anywhere else, either. Elgar is a particular favourite of mine and here's another: John McCormack, taken from a 1929 Victor Supplement. He's leaning on the last ...and rather magnificent... gleam of the Victor Talking Machine Company before it was eaten by RCA : the Victor Micro-Synchronous Radio and Electrola. These machines were a Victor product and they sounded wonderful...they really did...and do: a friend of mine uses one all the time, although we make clever remarks about seeing the record chips fly up as the thing plays: that pick up was brutal.

Jim

[MordEth]

Very nice images from both of you!

Thanks for sharing them. I really should OCR Fredrik’s image and post the text to it; we might get some more interesting hits in Google for this board.

I’m faintly curious how well my software would do with all the accent marks—is there some rule that every word must have at least one accented character?

Even if that throws the software off, though, they’re easy to type on Mac OS X. I’m pretty good with the Option key sequences to type all the fun characters that English doesn’t use.

Fredrik—I assume that the portable is a HMV 101, but what are the other 2 machines?

I have a few more images that I want to get up in this thread today...but I still haven’t figured out where I burned off that giant .psd (Photoshop document) of the Victrola ad...

...I think it got archived to DVD.

More soon.

— MordEth

[MordEth]

Here’s another print advert that I cut for maginter to use as an avatar:

I attempted to color it based on the description on Columbia’s literature (attached below).

The brochure reads:

The Viva-tonal Columbia

Model 820

“like life itself”

Specifications for Model 820

Dimensions:

Height, 45½"; Width, 28⅝"; Depth, 22¼".

Cabinet:

Rich, brown walnut, tastefully toned and shaded. Swinging doors, when open, reveal a gracefully designed grille, in back of which is a rayon satinette cloth screen. On each side of the grile are two bins for records (four bins in all). Each bin is provided with index separators and has a capacity for fifteen records.

Motor:

Three-spring, latest improved type.

Equipment:

This includes the Viva-tonal tone arm and the Viva-tonal No. 15 reproducer. The 12-inch turntable is overlaid with green velvet. Important exposed parts, except the gun-metal crank handle and escutcheon, are gold plated, satin finish.

List Price:

$200.00.

COLUMBIA PHONOGRAPH COMPANY

1819 BROADWAY  NEW YORK CITY

Adv. 382-4-28
Printed in U.S.A.

— MordEth