Sonora value

[gramophoneshane]

The Period models that Sonora made were all custom made to order. They were very expensive. Basically if you wanted one of those you paid for it and it was made for you.
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I dont think this at all correct.
The Sonora De Luxe Period models were heavily advertised in Australian newspapers between early 1923 until mid 1927, when it appears they were reducing prices to get rid of old stock.
Australian music stores all over the country had these models in stock, so they wouldn't have been built to order.
Here's just a few of the many ads that I found.

Sonora deluxe Feb 1923.png (210.68 KiB) Viewed 719 times

Sonora Deluxe 1926.png (244.81 KiB) Viewed 719 times

Sonora deluxe may 1926.png (180.6 KiB) Viewed 719 times

Sonora Deluxe May1926.png (196.19 KiB) Viewed 719 times

Sonora deluxe may 26.png (153.99 KiB) Viewed 719 times

Sonora Deluxe march 1927.png (211.85 KiB) Viewed 711 times

[Victrolaman]

Some of these may have been made in numbers but i dont think they all were. Some of the finishes were custom, Some had the Count meter and some didnt.
The bulge models and uprights you see all the time as those were made in great numbers but the Periods you hardly see anymore. But you may be right about them all not being custom made though

[Altona1]

Thanks so much for all the info guys I very sincerely appreciate it!