$802,498.00

Discussions on Talking Machines & Accessories
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MarkELynch
Victor III
Posts: 562
Joined: Tue Jun 02, 2009 10:19 pm
Location: Silver Spring, MD

$802,498.00

Post by MarkELynch »

Victor’s advertising budget in 1914 through one agency was $802,498.00 which equates to over $25 million today.
VTMCo obviously saw the benefits of advertising.

Mark
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Couch Potato
Victor I
Posts: 155
Joined: Fri Oct 02, 2009 4:36 pm
Location: Fort Worth

Re: $802,498.00

Post by Couch Potato »

Well, they only had to sell for example maybe 8800 Victrola XI's at $100 (assuming cost of goods sold about $10 each) to cover the cost which they were very likely easily doing!

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