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The introduction was a gradual process over the course of the year so that they were truly ready for the official introduction in October. The company was probably still smarting over the Amberola I fiasco where they they had advertised heavily for the Xmas trade of 1909 and then found themselves in cabinet supplier hell with no machines to ship. Likewise the introduction of the Cygnet horn had embarrassed them in a similar way. So with the Disc I'm sure they were very careful to have their ducks in a row before the " official" date. The machines had been out of the bag for almost a year before October. Demonstrators of the first machines went out to the big jobbers as early as December of 1912. In January 1913 R. S. Williams here in Toronto essentially introduced the line at the opening of their new building on the 23rd of the month. By the summer of 1913 even the smaller Canadian dealers had at least samples to demonstrate and I'm sure they were being sold in the larger centres So raise a glass to the Diamond Disc, for which I bear an inordinate amount of affection because my first machine was a C250. ( And no, I did not buy it new from R S Williams.
)Jim
